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OUR OPERATIONS

Promasidor produces, distributes and markets our quality range
of products in over 30 countries across the continent,
bringing joy to millions of consumers.

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BRINGING QUALITY
FOOD PRODUCTS INTO
AFRICA TO KEEP YOUR
FAMILY NOURISHED

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HOW WE STARTED

Promasidor was founded in 1979 by Robert Rose, who left the United Kingdom for Zimbabwe in 1957 to pursue his African dream. As chairman of Allied Lyons Africa for more than 20 years, he travelled extensively across Africa and gained a unique and thorough knowledge of the food industry throughout the continent.

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About Us
About Us

GIVING BACK

We believe in supporting our continent’s people by helping them to be the very best they can be.

  • Promasidor Algeria includes Le berbère in 2000 meals a day for 30 days over Ramadan
  • Promasidor Kenya is spreading the love
  • Sossi teaches life skills at teen holiday camp in Nairobi

BRANDS

Promasidor is the leading provider of high-quality food products across various regions in Africa. Our milk powders, culinary, beverages and cereal products are affordable, delicious and good for you. ekjhrewkhrwelfejajaldnajkfkjdd

dairy

Beverages

Non-dairy

Cereal

Culinary

snacks

PROMASIDOR NIGERIA POWERS UP WITH SOLAR

Promasidor Nigeria’s solar power project was first conceived in September 2023, marking the beginning of a sustainable energy journey. The initial phase involved the installation of 1,120 solar panels on the rooftops of our dry powder, elite warehouse, and Onga5 factory. This innovative setup generates 1000kW of clean electrical energy, seamlessly integrating into our existing electrical network. By harnessing solar power, we significantly reduce our energy costs and carbon emissions, embracing a greener future.

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Twisco’s new stick pack Strengthens its Position as the Undisputed Leader in Algeria

To further strengthen our leadership position in Algeria, we have launched the 14g Stick format.

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Onga’s great taste and Aroma arrives in the Ivory Coast

The Ivory Coast is a country with tremendous potential, and we are excited to make our mark here. We have now successfully launched Onga in this market, making our product available and enhancing the flavours of delicious Ivorian dishes.

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Careers

As an exciting and dynamic company, Promasidor has firmly established roots across the African continent and holds many career opportunities for suitable candidates who are passionate about the FMCG industry. If you feel like you can make a valuable contribution to our team or would like more information about career opportunities at Promasidor, please contact us.


Visit the Promasidor LinkedIn page where you can view available careers or get in touch.

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