Nearly a year after the launch of the Proma Café brand in Algeria, and as part of our brand expansion strategy, we introduced the 2g stick format in June. This format combines practicality and efficiency to meet the needs of personal consumption.

Alongside this launch, we rolled out a digital communication strategy through the Facebook and Instagram accounts of Proma Café Algeria, aimed at building brand awareness and increasing its visibility among Algerian consumers. The launch was also an opportunity to engage directly with Algerian consumers at points of sale, where we organized tastings to introduce them to our product.