Proma Café partners with acclaimed Algerian actor, filmmaker and athlete Khaled Benaissa

This Ramadan, Proma Café became part of the national conversation by partnering with Khaled Benaissa, an acclaimed Algerian actor, filmmaker and athlete. This was not simply a casting decision, Khaled Benaissa embodies everything our brand stands for. He’s the face of a generation that creates, performs and pushes forward, while still knowing when to pause, reset and be present. Through him, we’re not just selling coffee, we’re telling a story about a way of life, modern, Algerian, grounded in quality.