Proma Café partners with acclaimed Algerian actor, filmmaker and athlete Khaled Benaissa

This Ramadan, Proma Café became part of the national conversation by partnering with Khaled Benaissa, an acclaimed Algerian actor, filmmaker and athlete. This was not simply a casting decision, Khaled Benaissa embodies everything our brand stands for. He’s the face of a generation that creates, performs and pushes forward, while still knowing when to pause, […]

Promasidor South Africa Officially Launches Amila Go!

The official launch of Amila Go! took place on Friday, 23 January 2026, in a breathtaking setting at 55 Tulbagh Events & Wedding Venue in Kempton Park. Renowned for its tranquil gardens and timeless charm, the venue provided the perfect atmosphere for an unforgettable launch experience. Amila Go! is available in a variety of refreshing […]

Promasidor Introduces Onga Tomato Mix to the Democratic Republic of Congo

Promasidor is pleased to announce that Onga Tomato Mix is now available in the Democratic Republic of Congo (DRC). This shows our commitment to ensuring that our consumers have access to nutritious, affordable, and high-quality food. Each package of Onga Tomato Mix offers robust flavour, bright tomato colour, and practical culinary convenience. Onga Tomato Mix […]

Promasidor Algeria launches iconic melted cheese recipe: Le Berbère El Assil

The launch strengthens the premium positioning of Le Berbère and capitalizes on the growing momentum of the premium melted cheese segment. With Le Berbère El Assil, we stay true to our legacy while offering Algerian households a richer and more flavourful experience. The new recipe is crafted with carefully selected ingredients, enriched with butter to […]

Proma Café Launches Proma Café Gold 45g in Algeria

Promasidor Algeria is proud to announce the launch of Proma Café Gold in a 45g jar format, introduced in October. Proma Café Gold joins Proma Café Classic, which has been available in the Algerian market since August 2023. Made from a selection of high-quality beans and a carefully balanced blend of Arabica and Robusta, Proma […]

استكشف لويا بطريقة جديدة كلياً مع حصص الجبن اللذيذة

في الجزائر، تُعيد لويا ابتكار نفسها في الجزائر من خلال حصص الجبن الغنية بالفيتامينات والمعادن، وذلك بفضل منتجات FORVITA. وهي مصممة لتتناسب بسلاسة مع الحياة اليومية، وتوفر قوامًا كريميًا ومذاقًا لا يقاوم، وهي مثالية لتعزيز الوجبات أو الاستمتاع بها بمفردها.