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Cowbell announces the introduction of all-new Cowbell Premium and Cowbell Vitarich in Ghana
Promasidor Ghana has announced the introduction of the all-new Cowbell Premium and Cowbell VitaRich to meet the evolving consumer needs in the dairy category. The two instant filled milk powders are enriched with the right proportion of nutrients in addition to a great taste of creamy goodness.
Speaking at the staff launch of the products, Managing Director, Mr. Festus Tettey, shed light on the reason for the new brand architecture. “We find ourselves in a dispensation where consumer preference and dynamics have changed drastically as such, we cannot expect to do the same thing and have different results. So, after painstaking research and active involvement from all relevant departments we are delighted to introduce to you our all-new Cowbell,” Mr. Tettey said.
He also extended his gratitude to all staff for their contributions to the launch of the products. “As we gather here today to unveil the two new additions to the Cowbell family, I would like to first, extend my deepest appreciation to everyone here for your contribution towards the the growth of the business especially in these difficult times. Your relentless effort and hard work has brought these two new Cowbell products to life and I believe strongly that we will take the lead in the dairy market again. Let me also use this opportunity to assure you of our resolve as management to confront the challenges that we face and make the right choices that will determine the future direction and success of the business.” Mr Tettey added.
The launch of the product was interspersed with giveaways and enthralling musical performance from Gasmilla, an afrobeat artiste and electrifying dance an performance renowned dance group, DWP. Staff were also given a special treat to variety of breakfast meals of Ghanaian origin with a touch of the Cowbell product.
Cowbell Premium is a protein rich powdered milk, which contains essential nutrients for the growth and nourishment of the body. The product comes in captivating gold themed packaging with current stock keeping units being 26g, 360g sachet and 400g tin. The Cowbell VitaRich range, with its taste of creamy goodness on the other hand has four different pack sizes, which include 14g, 26g, 400g sachet and 400g tin. Cowbell VitaRich is fortified with vitamins and minerals including Vitamin B9 which improve cognitive development especially for children. In addition to the nutritive value, both products with the new payoff line being “Our Creamy Goodness”, offer other benefits which are inclusive of very pocket friendly price points for consumers as well as MORE product grammage.