Premium Divine Trading launched and executed its maiden edition of the COWBELL KAPU SENS INTER-SECONDARY SCHOOLS COMPETITION on 16-17 November, 2023.  The competition was organised under the theme: “Nurturing the Spirit of Patriotism Through Civic Education.” The two-day event took place at the Multi-Purpose Hall of Fourah Bay College in Freetown.

Twenty selected senior secondary schools in Freetown participated in the maiden edition. After the gruelling knock-out stages and an intense final session, St. Edwards Secondary School emerged as the champions, receiving a trophy and a cash prize of NLE5, 000, Methodist Girls High School secured the 2nd Runner-Up position earning a cash prize of NLE3,500, while Bishop Johnson Memorial School claimed the 1st Runner-Up spot with a cash prize of NLE1,500. Isatu Michella Bangura of Methodist Girls High School was recognised as the best quizzer of the competition.

Speaking during the opening ceremony of the competition, the Country Manager of Premium Divine, Kenneth Konuah, said that in an era defined by rapid globalization and interconnectedness, the importance of nurturing the spirit of patriotism among young people through civic education cannot be overstated, adding that civic education plays a pivotal role in shaping the values, beliefs and sense of responsibility that are essential for the development of engaged and informed citizens. He disclosed that the company will be extending the competition to other parts of the country in the coming years. He emphasised the importance of good nutrition with regards to milk consumption for growth and vitality. Cowbell milk, he said, is a rich source of protein, calcium, and Vitamins A, B9, C, D, E and K otherwise referred to as Vitarich.