As a way of showing support for children to grow up with the joy of reading, we partnered with the “Ghana Reads Organisation” and writers to organise a reading session with children in deprived communities.

Mentors in the class of politicians, public figures and notable community members were invited to read to the kids.

In the spirit of “play and learn” the children were entertained with music and drama, while sampling Yumvita.  A brand education session explained in detail what to buy when they think of a nutritionally balanced and convenient meal.