In 2001, World Milk Day was established by the Food and Agriculture Organization (FAO) of the United Nations to recognize the importance of milk as a global food, and to celebrate the dairy sector. Every year, the benefits of milk and dairy products have been actively promoted worldwide, including how dairy supports the livelihoods of one billion people.

To commemorate World Milk Day on (June 1, 2024), Promasidor Nigeria, through the Cowbell and Loya Milk brands, joined the global call for “Quality nutrition to nourish the World’’ with its Creamy Nourishment Truck experience.

Throughout the celebration, the “Creamy Nourishment Truck” delighted Nigerians in neighbourhoods and markets with delicious breakfast serving Milk in “Top Tea” or Milk in “Twisco” across four key locations (Lagos, Abuja, Kano, and Port Harcourt). Over 90,000 consumers were reached with Cowbell & Loya, offering a delightful on-the-go experience of the Promasidor dairy brands.

To provide the our staff with a similar and unique experience, an internal engagement to educate staff on the nutritional benefits of milk was also created. Staff were treated to a creamy breakfast with Cowbell and Loya milk, stressing the importance of milk in a balanced diet while engaging in a variety interesting games.