Cowbell Coffee Brings ‘Dreams & Vibes’ and WYEM Promo Draw To UEW Campus

Ghana’s market leader in the coffee mix category, Cowbell Coffee, has unpacked a combo deal of “Dreams and Vibes” and the second bi-weekly draw of its “Cowbell Coffee With You Every Moment Promo” to students at the University of Education Winneba (UEW).

“Dreams and Vibes” is a university outreach project to empower students at various universities with mentorship sessions and talent competitions, while the two-month consumer promotion aims at  rewarding loyal consumers with exciting prizes, including cash, PlayStation 5s, smartphones, laptops, airtime, data bundles, Cowbell Coffee products, Bluetooth headsets, all-expenses paid trips to Zanzibar or Cape Town and the grand prize: a brand-new Suzuki Jimny.

The evening started off with a deep conversation with two distinguished speakers: Mr. Nana Quasi-Wusu, a broadcast journalist, MC and Talent Manager, and Henry Quaye, a Security Researcher and expert. There was an undeniable feeling of immersion from the crowd as personnel of the National Lottery Authority (NLA) displayed and announced promo winners live on the giant screen. The atmosphere took a different turn when the talent competition saw Emcee School Fees stun the audience with on-stage hype man performances and chants to back-to-back tunes to earn the top prize.

With a perfect blend of entertainment, empowerment, and community, Cowbell Coffee Dreams and Vibes once again proved to be more than an event; it was a movement. As students left inspired and energized.