COWBELL PARTNERS WITH THE ROYAL PLAYERS BASKETBALL ASSOCIATION’S BOOT CAMP IN BURKINA FASO

Basketball, which captivates millions of people around the world, and combines athleticism, strategy, and teamwork, is much more than just a sport, it’s a true cultural phenomenon. At the heart of this culture are camps like Royal players, a basketball summer camp that is committed to promoting basketball and providing memorable experiences for children and teenagers passionate about the game.

From July 11st to August 09th, Royal Players Basketball organized the 4th edition of the basketball holiday camp focused on children and teenagers, with over 100 participating. We took the opportunity to refresh participants with our Cowbell products.

At the closing ceremony, the atmosphere was electric, the players were fully engaged with their parents present, and we were there as proud partners. Participants were able to refresh themselves and enjoy our delicious, and creamy Cowbell, as well some tasting of Proma Cafe offered to the adults.

The feedback showed great enthusiasm for our unique flavours. We also had the opportunity to present the benefits of Cowbell for physical health and intellectual growth, particularly the benefits of its vitamin B9.