The launch strengthens the premium positioning of Le Berbère and capitalizes on the growing momentum of the premium melted cheese segment. With Le Berbère El Assil, we stay true to our legacy while offering Algerian households a richer and more flavourful experience.

The new recipe is crafted with carefully selected ingredients, enriched with butter to deliver a creamy texture and an authentic, rich flavour that reflects the true heritage of the brand.

One of the key innovations introduced with this product is its easy-open adhesive band, a market-exclusive feature that adds convenience and modernity to the consumer experience, while also enhancing shelf standout and brand differentiation.

With Le Berbère El Assil, we continue to reinforce our presence in the market by offering consumers an authentic taste and consistent quality, true to the heritage of Le Berbère.