Lagos, Nigeria – October 2025 – Onga kicked off October with its “Taste That Unites Us” Independence Day campaign, riding on the theme #OnePotOnePeople, and extended our Taste of Home message into the World Food Day celebration. Riding on the month-long celebration, we showcased how food unites Nigerians and makes our shared experiences memorable.

The Independence Day activity, themed “One Pot, One People: The Taste of Home,” celebrated our target audience’s rich culinary diversity with Miyankuka from the North, Ayamase from the West, Oha from the East, and the universally loved Jollof Rice. The campaign reaffirmed that while our dishes differ, the warmth of flavour and tasty meals unite us irrespective of our culture.

Building on this momentum, Onga celebrated with the World Food Day campaign. We curated recipes, shared meals, and spread excitement with food lovers, shoppers, food traders, and seasoning retailers. In Lagos and Kano, Onga visited major markets with media personalities Bisola and Amal Umar, who joined the team to drive the experience and engagement with hundreds of consumers through flavour.

The campaign activity also extended in-home, giving consumers the opportunity to sample the new Onga beef flavour via a partnership with Chowdeck (an online delivery service). In Lagos, Onga surprised hundreds of Nigerians with free Onga Beef Pack and meal deliveries – an unexpected gesture that amplified the brand’s message of care on World Food Day.

To close the celebrations, Onga partnered with the Kokun Foundation for a large-scale women’s outreach and food donation drive in Lagos. Hundreds of women and families received Onga products, food essentials, and shared joyful moments during the activation.  The month’s activities showcased “Food as a language of love, identity, and connection’’. Together, the Independence Day and World Food Day activations reinforced Onga’s role as a unifier and culinary partner.