This Ramadan, Proma Café became part of the national conversation by partnering with Khaled Benaissa, an acclaimed Algerian actor, filmmaker and athlete. This was not simply a casting decision, Khaled Benaissa embodies everything our brand stands for. He’s the face of a generation that creates, performs and pushes forward, while still knowing when to pause, reset and be present. Through him, we’re not just selling coffee, we’re telling a story about a way of life, modern, Algerian, grounded in quality.