Onga and Cowbell partner with House of Stars Reality Show in Freetown, Sierra Leone

Onga and Cowbell have partnered with the House of Stars Reality TV Show, bringing together entertainment and brand storytelling in a fresh and engaging way. Organised by King Empire Sierra Leone, the show features 24 contestants from Sierra Leone, Guinea, and Liberia, creating a vibrant platform that celebrates culture and regional unity. Since its launch on March 29, 2026, the show has grown into a strong platform for brand visibility.

This year’s Season 3 comes with a major upgrade in broadcast reach. The show is now aired on the state-owned Sierra Leone Broadcasting Corporation (SLBC), SLIK TV, and streamed live on Facebook, YouTube, and other digital platforms, including in Liberia. This wide coverage continues to boost brand awareness and strengthen the connection between Onga and Cowbell and their audience.

Beyond visibility, the partnership is designed to be interactive and engaging. Onga and Cowbell will be organising games, tasks, and discussion sessions with the stars in the house. The stars will also take part in brand-related activities and short dramas that both entertain and educate viewers.