{"id":7354,"date":"2025-09-01T14:27:10","date_gmt":"2025-09-01T12:27:10","guid":{"rendered":"https:\/\/promasidor.com\/?p=7354"},"modified":"2025-10-21T14:32:13","modified_gmt":"2025-10-21T12:32:13","slug":"sossi-breaks-new-ground-with-landmark-great-ethiopian-run-partnership","status":"publish","type":"post","link":"https:\/\/promasidor.com\/fr\/blog\/sossi-breaks-new-ground-with-landmark-great-ethiopian-run-partnership\/","title":{"rendered":"Sossi innove avec un partenariat historique pour la Grande Course d'\u00c9thiopie"},"content":{"rendered":"

Sossi est ravi d'annoncer une r\u00e9alisation strat\u00e9gique majeure : la signature d'un partenariat historique de cinq ans avec la Great Ethiopian Run, le plus grand \u00e9v\u00e9nement de course \u00e0 pied \u00e0 participation massive d'Afrique. Il ne s'agit pas d'un simple parrainage, mais d'un partenariat approfondi et int\u00e9gr\u00e9 qui placera notre marque au c\u0153ur de la culture, de la passion et de la communaut\u00e9 \u00e9thiopiennes.<\/p>\n

Cet engagement \u00e0 long terme offre une plateforme in\u00e9gal\u00e9e pour entrer directement en contact avec des dizaines de milliers de consommateurs actifs et soucieux de leur sant\u00e9. Nos plans d'activation pr\u00e9voient un vaste \u00e9chantillonnage de produits le long du parcours, des marchandises de marque \u00e9clatantes et des campagnes num\u00e9riques attrayantes li\u00e9es \u00e0 l'\u00e9v\u00e9nement. Ce partenariat est un exemple frappant de la mani\u00e8re dont on peut renforcer l'attachement \u00e0 une marque et sa visibilit\u00e9 gr\u00e2ce \u00e0 des engagements locaux strat\u00e9giques \u00e0 grande \u00e9chelle, offrant ainsi un mod\u00e8le \u00e9volutif pour d'autres march\u00e9s d\u00e9sireux de tirer parti d'\u00e9v\u00e9nements r\u00e9gionaux majeurs.<\/p>","protected":false},"excerpt":{"rendered":"

Sossi est ravi d'annoncer une r\u00e9alisation strat\u00e9gique majeure : la signature d'un partenariat historique de cinq ans avec la Great Ethiopian Run, le plus grand \u00e9v\u00e9nement de course \u00e0 pied \u00e0 participation massive d'Afrique. Il ne s'agit pas d'un simple parrainage, mais d'un partenariat profond et int\u00e9gr\u00e9 qui placera notre marque au c\u0153ur de la culture, de la passion et de la communaut\u00e9 \u00e9thiopiennes. Cet engagement \u00e0 long terme [...]<\/p>","protected":false},"author":4,"featured_media":7355,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,19,9],"tags":[],"class_list":["post-7354","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-corporate-news","category-culinary"],"yoast_head":"\nSossi Breaks New Ground with Landmark Great Ethiopian Run Partnership - Promasidor<\/title>\n<meta name=\"description\" content=\"Sossi is thrilled to announce a major strategic achievement: the signing of a landmark 5-year title partnership with the Great Ethiopian Run, Africa's largest mass-participation running event.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/promasidor.com\/fr\/blog\/sossi-breaks-new-ground-with-landmark-great-ethiopian-run-partnership\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sossi Breaks New Ground with Landmark Great Ethiopian Run Partnership - 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