OUR OPERATIONS

Promasidor produces, distributes and markets our quality range
of products in over 30 countries across the continent,
bringing joy to millions of consumers.

BRINGING QUALITY
FOOD PRODUCTS INTO
AFRICA TO KEEP YOUR
FAMILY NOURISHED

HOW WE STARTED

Promasidor was founded in 1979 by Robert Rose, who left the United Kingdom for Zimbabwe in 1957 to pursue his African dream. As chairman of Allied Lyons Africa for more than 20 years, he travelled extensively across Africa and gained a unique and thorough knowledge of the food industry throughout the continent.

About Us
About Us

GIVING BACK

We believe in supporting our continent’s people by helping them to be the very best they can be.

  • Promasidor Algeria includes Le berbère in 2000 meals a day for 30 days over Ramadan
  • Promasidor Kenya is spreading the love
  • Sossi teaches life skills at teen holiday camp in Nairobi

BRANDS

Promasidor is the leading provider of high-quality food products across various regions in Africa. Our milk powders, culinary, beverages and cereal products are affordable, delicious and good for you. ekjhrewkhrwelfejajaldnajkfkjdd

dairy

Beverages

Non-dairy

Cereal

Culinary

snacks

Promasidor Nigeria Appoints New Chief Executive Officer

Promasidor Nigeria Limited is pleased to announce the appointment of Francois Gillet as its new Chief Executive Officer (CEO), effective July 1, 2024. Francois succeeds Bruno Gruwez, who has decided to pursue new opportunities outside the Promasidor Group.

Green tea lovers are now served in Senegal with the launch of Top Tea

The captivating aromas of green tea spread through the main arteries of Dakar as our hostesses in the flashy colors of Top Tea, visited retailers, open markets and gathering places.

ENHANCING HOMEMADE DISHES WITH THE LAUNCH OF LE BERBÈRE GOURMET IN ALGERIA

Le Berbère is expanding its culinary range with the introduction of Le Berbère Gourmet, rectangular portions designed to add flavour to homemade dishes.

Careers

As an exciting and dynamic company, Promasidor has firmly established roots across the African continent and holds many career opportunities for suitable candidates who are passionate about the FMCG industry. If you feel like you can make a valuable contribution to our team or would like more information about career opportunities at Promasidor, please contact us.


Visit the Promasidor LinkedIn page
 where you can view available careers or get in touch.

View Our Footprint
Read Our Articles