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Promasidor Ghana Supports National Cardiothoracic Centre & Kaneshie Polyclinic
As part of its 25th anniversary commitment to assist the good people of Ghana, Promasidor Ghana (PGH) supported the National Cardiothoracic Centre (NCTC) with GHS 489,900 to fund 10 patients needing life-saving surgery and donated essential medical equipment to the Kaneshie Polyclinic in Accra.
Promasidor Nigeria Appoints New Chief Executive Officer
Promasidor Nigeria Limited is pleased to announce the appointment of Francois Gillet as its new Chief Executive Officer (CEO), effective July 1, 2024. Francois succeeds Bruno Gruwez, who has decided to pursue new opportunities outside the Promasidor Group.
Twisco, Cowbell Choco & Miksi Choco Create Delightful Memories for Families on World Chocolate Day
orld Chocolate Day 2024 took on a delicious new meaning as the Promasidor brands—Miksi Chocolate, Cowbell Chocolate, and Twisco—brought joy to chocolate lovers across Nigeria with recreational activities, fun games, painting, and relaxation.
Twisco Celebrates Sierra Leone Fathers on Father’s Day with “Twisco Moment Wit Mi Papa” Challenge
We celebrated Father’s Day with the “Twisco Moment Wit Mi Papa” challenge, in which several fathers participated. All participants were rewarded with Twisco and Cowbell products on Saturday, June 22, 2024, at our main office, Premium Divine Trading Company.
Cowbell Organises Massive Milk Awareness Campaign on World Milk Day in Freetown
In celebrating World Milk Day 2024, Cowbell seized the opportunity to increase awareness about the consumption and benefits of milk within Freetown. Cowbell embarked on a two-day intensive vehicle parade with loud music covering about 125 kilometres and consisting of product sampling, education, and the donation of Cowbell 10g during World Milk Day 2024, which commenced on 31 May and ended on the 1 June, 2024.
Promasidor Kenya commemorates World Food Safety Week
In June, Promasidor Kenya commemorated World Food Safety Week with various activities to raise awareness and reinforce our commitment to food safety.
Proma Café launches stick pack in Algeria
Nearly a year after the launch of the Proma Café brand in Algeria, and as part of our brand expansion strategy, we introduced the 2g stick format in June. This format combines practicality and efficiency to meet the needs of personal consumption.
Cowbell Commemorates World Milk Day with Free Breakfast for 100 000 students
As part of activities to mark the 2024 World Milk Day, Ghana’s leading dairy brand, Cowbell with Twisco Chocolate Drink provided 100 000 servings of a complete breakfast to students drawn from various basic schools within metropolitan districts and municipal assemblies nationwide under the theme “Let’s Celebrate Nutritious and Sustainable Dairy”.
Promasidor Nigeria Celebrates World Milk Day with Cowbell & Loya Milk
To commemorate World Milk Day on (June 1, 2024), Promasidor Nigeria, through the Cowbell and Loya Milk brands, joined the global call for “Quality nutrition to nourish the World’’ with its Creamy Nourishment Truck experience.