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Promasidor Nigeria Appoints New Chief Executive Officer

Promasidor Nigeria Appoints New Chief Executive Officer

Promasidor Nigeria Limited is pleased to announce the appointment of Francois Gillet as its new Chief Executive Officer (CEO), effective July 1, 2024. Francois succeeds Bruno Gruwez, who has decided to pursue new opportunities outside the Promasidor Group.

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Cowbell Organises Massive Milk Awareness Campaign on World Milk Day in Freetown

Cowbell Organises Massive Milk Awareness Campaign on World Milk Day in Freetown

In celebrating World Milk Day 2024, Cowbell seized the opportunity to increase awareness about the consumption and benefits of milk within Freetown. Cowbell embarked on a two-day intensive vehicle parade with loud music covering about 125 kilometres and consisting of product sampling, education, and the donation of Cowbell 10g during World Milk Day 2024, which commenced on 31 May and ended on the 1 June, 2024.

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Proma Café launches stick pack in Algeria

Proma Café launches stick pack in Algeria

Nearly a year after the launch of the Proma Café brand in Algeria, and as part of our brand expansion strategy, we introduced the 2g stick format in June. This format combines practicality and efficiency to meet the needs of personal consumption.

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Cowbell Commemorates World Milk Day with Free Breakfast for 100 000 students

Cowbell Commemorates World Milk Day with Free Breakfast for 100 000 students

As part of activities to mark the 2024 World Milk Day, Ghana’s leading dairy brand, Cowbell with Twisco Chocolate Drink provided 100 000 servings of a complete breakfast to students drawn from various basic schools within metropolitan districts and municipal assemblies nationwide under the theme “Let’s Celebrate Nutritious and Sustainable Dairy”.

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