
Proma Café launches stick pack in Algeria
Nearly a year after the launch of the Proma Café brand in Algeria, and as part of our brand expansion strategy, we introduced the 2g stick format in June. This…

Nearly a year after the launch of the Proma Café brand in Algeria, and as part of our brand expansion strategy, we introduced the 2g stick format in June. This…

The captivating aromas of green tea spread through the main arteries of Dakar as our hostesses in the flashy colors of Top Tea, visited retailers, open markets and gathering places.

Le Berbère is expanding its culinary range with the introduction of Le Berbère Gourmet, rectangular portions designed to add flavour to homemade dishes.

For over twenty years, Loya has been synonymous with high-quality powdered milk. Today, Loya is expanding into the cheese product category with the introduction of Loya portions.


Promasidor Ghana has launched the newest addition to the Onga family through series of stakeholder engagement events. Onga Soya Bean Protein chunks, the latest extension of the culinary brand, is…