Just like its unique taste, aroma and nutritional benefits, Cowbell Coffee’s “Dreams & Vibes” brought good coffee treats, a talent show and hands-on learning to the students at the University of Development Studies (UDS), Tamale; and Christian Service University in Kumasi respectively. Dreams & Vibes is a university engagement campaign that blends mentorship (Dreams) and talent showcasing (Vibes) for tertiary students in Ghana.

From the Kumasi-based campus, Alhassan Mohammed Clinton, a Founder of the Clinton Group of Companies, shared his life journey building schools, hospitality businesses and other ventures from the ground up. Fadila Fuseini recounted how her philanthropy, gender activism and nursing duties makes it possible to serve underprivileged women, children and youth. Lady Josephine Baffour, a lecturer at Christian Service University’s School of Business shared insights about her mentorship journey and commitment to student development while Haruna Alhassan Saana, a fashion designer shared nuggets from learning to sew at age ten and pursuing that and academic laurels concurrently.

At the end of the sessions, attendees explored an interactive dream-sharing corner and bonded over musical battles while sipping on Cowbell Coffee.