Category: ALL NEWS

Twisco, Cowbell Choco & Miksi Choco Create Delightful Memories for Families on World Chocolate Day

orld Chocolate Day 2024 took on a delicious new meaning as the Promasidor brands—Miksi Chocolate, Cowbell Chocolate, and Twisco—brought joy to chocolate lovers across Nigeria with recreational activities, fun games, painting, and relaxation.  

Twisco Celebrates Sierra Leone Fathers on Father’s Day with “Twisco Moment Wit Mi Papa” Challenge

We celebrated Father’s Day with the “Twisco Moment Wit Mi Papa” challenge, in which several fathers participated. All participants were rewarded with Twisco and Cowbell products on Saturday, June 22, 2024, at our main office, Premium Divine Trading Company.

Cowbell Organises Massive Milk Awareness Campaign on World Milk Day in Freetown

In celebrating World Milk Day 2024, Cowbell seized the opportunity to increase awareness about the consumption and benefits of milk within Freetown. Cowbell embarked on a two-day intensive vehicle parade with loud music covering about 125 kilometres and consisting of product sampling, education, and the donation of Cowbell 10g during World Milk Day 2024, which commenced on 31 May and ended on the 1 June, 2024.

Promasidor Kenya commemorates World Food Safety Week

In June, Promasidor Kenya commemorated World Food Safety Week with various activities to raise awareness and reinforce our commitment to food safety.

Proma Café launches stick pack in Algeria

Nearly a year after the launch of the Proma Café brand in Algeria, and as part of our brand expansion strategy, we introduced the 2g stick format in June. This format combines practicality and efficiency to meet the needs of personal consumption.

Cowbell Commemorates World Milk Day with Free Breakfast for 100 000 students

As part of activities to mark the 2024 World Milk Day, Ghana’s leading dairy brand, Cowbell with Twisco Chocolate Drink provided 100 000 servings of a complete breakfast to students drawn from various basic schools within metropolitan districts and municipal assemblies nationwide under the theme “Let’s Celebrate Nutritious and Sustainable Dairy”.

Promasidor Nigeria Celebrates World Milk Day with Cowbell & Loya Milk

To commemorate World Milk Day on (June 1, 2024), Promasidor Nigeria, through the Cowbell and Loya Milk brands, joined the global call for “Quality nutrition to nourish the World’’ with its Creamy Nourishment Truck experience. 

Green tea lovers are now served in Senegal with the launch of Top Tea

The captivating aromas of green tea spread through the main arteries of Dakar as our hostesses in the flashy colors of Top Tea, visited retailers, open markets and gathering places.

ENHANCING HOMEMADE DISHES WITH THE LAUNCH OF LE BERBÈRE GOURMET IN ALGERIA

Le Berbère is expanding its culinary range with the introduction of Le Berbère Gourmet, rectangular portions designed to add flavour to homemade dishes.

LOYA PORTIONS LAUNCHED IN THE CHEESE CATEGORY IN ALGERIA

For over twenty years, Loya has been synonymous with high-quality powdered milk. Today, Loya is expanding into the cheese product category with the introduction of Loya portions.