Category: ALL NEWS

Twenty-three-Year-Old Graduate Wins the Grand Prize in Ghana’s Cowbell Coffee Promo

Ghana’s market leader in the Coffee mixes category, Cowbell Coffee, has presented a brand-new Suzuki Jimny to Aaron Beteryel, the grand prize winner of the “With You Every Moment” Promo. The consumer promo, which ran from 15 July to 30 September, 2025, received just under 1 million entries and awarded over 20 000 prizes, including cash, […]

Onga hosts the Ongola Food Festival in Luanda

From September 25th to 28th, Luanda hosted ONGOLA 2025 by ONGA, the largest gastronomic event of the year. The festival brought together some of the most renowned restaurants in the market, offering visitors a rich and flavourful experience enhanced by ONGA’s signature seasonings. In addition to the culinary attractions, this year’s edition introduces a new […]

Planting for a Sustainable Future in Ethiopia

Going beyond our day-to-day operations, our team recently joined Ethiopia’s national afforestation program, a hands-on initiative that reflects our core value of environmental stewardship. Dozens of employees from across departments volunteered their time to actively plant, combatting deforestation and soil erosion. This effort was more than just a CSR activity; it was a powerful team-building […]

Sossi Breaks New Ground with Landmark Great Ethiopian Run Partnership

Sossi is thrilled to announce a major strategic achievement: the signing of a landmark 5-year title partnership with the Great Ethiopian Run, Africa’s largest mass-participation running event. This isn’t just a sponsorship; it’s a deep, integrated partnership that will place our brand at the heart of Ethiopian culture, passion, and community. This long-term commitment provides […]

Nigeria Wins Onga Jollof Battle-West African Edition held in Ghana

The aroma of sizzling Onga spices, the rhythm of pleasant melodies, and the vibrant cheers of food lovers came alive at Promasidor Ghana’s Onga Jollof Battle-West African edition where six West African countries Ghana, Nigeria, Niger, Sierra Leone, Côte d’Ivoire, and Senegal showcased their unique jollof recipes in a thrilling contest of taste and creativity. […]

ONGA PARTNERSHIP SETS GUINNESS WORLD RECORD IN TOGO

The Togolese Cheffe Laurence Assignon, in collaboration with ONGA, attempted to break the record for the world’s largest culinary marathon. Over the course of 13 days, from August 10th to 22nd, she cooked more than 16,000 meals with Onga Chicken, which were distributed to the public and orphanages. During this time, thousands of consumers had […]

COWBELL PARTNERS WITH THE ROYAL PLAYERS BASKETBALL ASSOCIATION’S BOOT CAMP IN BURKINA FASO

Basketball, which captivates millions of people around the world, and combines athleticism, strategy, and teamwork, is much more than just a sport, it’s a true cultural phenomenon. At the heart of this culture are camps like Royal players, a basketball summer camp that is committed to promoting basketball and providing memorable experiences for children and […]

Cowbell Coffee Brings ‘Dreams & Vibes’ and WYEM Promo Draw To UEW Campus

Ghana’s market leader in the coffee mix category, Cowbell Coffee, has unpacked a combo deal of “Dreams and Vibes” and the second bi-weekly draw of its “Cowbell Coffee With You Every Moment Promo” to students at the University of Education Winneba (UEW). “Dreams and Vibes” is a university outreach project to empower students at various universities […]